• The Decision Papers — Desire: The Force Beneath Utility. Banner with a radiating ink vortex of fine lines pulling toward a hidden center.

    I.15 — Desire: The Force Beneath Utility

    “Desire is the very essence of man.” — Baruch Spinoza, Ethics Picture a standard executive decision meeting. The table is covered in the artifacts of rationality: spreadsheets, risk matrices, projections. To an observer it looks like a laboratory, a group of neutral sensors receiving data and processing it into a logical output. To anyone who…