The Decision Papers

  • The Decision Papers — The Domino Delusion: Why Linear Levers Fail in a Networked World. Banner with a web of interconnected nodes and one highlighted central node, on aged paper.

    I.31 — The Domino Delusion: Why Linear Levers Fail in a Networked World

    “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” — John Muir The plan is drawn as a clean line. Hire more sales reps, who make more calls, which generate more leads, which close more deals. Each arrow points forward, the logic feels like engineering,…

    The Decision Papers
  • The Decision Papers — When a Metric Becomes the Sovereign: The McNamara Trap. Banner with an ink chart line climbing over a watercolor wash.

    I.23 — When a Metric Becomes the Sovereign: The McNamara Trap

    “A witty statesman said you might prove anything by figures.” — Thomas Carlyle Robert McNamara came to public decision-making with an ambition you should admire: to make enormous choices more disciplined by separating what leaders wished from what the evidence showed. His whole reputation was built on measurement, the rigour that let modern organisations scale…

    The Decision Papers