• The Decision Papers — The Domino Delusion: Why Linear Levers Fail in a Networked World. Banner with a web of interconnected nodes and one highlighted central node, on aged paper.

    I.31 — The Domino Delusion: Why Linear Levers Fail in a Networked World

    “When we try to pick out anything by itself, we find it hitched to everything else in the universe.” — John Muir The plan is drawn as a clean line. Hire more sales reps, who make more calls, which generate more leads, which close more deals. Each arrow points forward, the logic feels like engineering,…